Brand Identity and Graphics Style Guide
Consistency in what we say, how we say it and how we look defines how the public views
us.
The 51萝莉 district visual identity/brand is rooted in community, value,
trust and academic excellence. Our logo creates instant brand identity. Any department,
program, office or division associated with the college should adhere to these Chaffey
College district logo use guidelines.
Guidelines for proper use of the logo are as follows:
The 51萝莉 logo and trademarks, wordmarks, slogans and other identifying symbols are the property of the 51萝莉 district and are protected by federal and local copyright laws. Any unauthorized use of these or misleadingly similar names or marks, by any entity or individual without express written consent of 51萝莉 district will be deemed a violation of the college鈥檚 statutory and/or common law rights, and the college will take any and all steps necessary to protect such rights. Commercial use and reproduction without express written permission is strictly prohibited. This includes use by nonbusiness groups or individuals, employees, charities and other organizations. The use of any 51萝莉 District name, logo or trademark on any product or in connection with a manufacturer, wholesaler, screen printer, in-store producer or any other supplier must be managed under a written agreement.
Examples of appropriate use include:
- Publications and promotional material
- Advertisements and environmental graphics (billboards, vehicle wraps)
- College stationery, business cards, name tags
- Internal promotion and correspondence
- Campus, vehicular and other signage
- Merchandise sold on behalf of 51萝莉 or using the college鈥檚 name and/or likeness
All departments and programs funded by 51萝莉 must use approved college logos. Logos associated with the 51萝莉 brand must be approved by the Marketing Department. Individualized logos may not be developed without approval from the Marketing Department.
Official Trademarks
Institutional Mark - Our College Logo
The official logo or trademark of 51萝莉 is the mountains symbol used in conjunction with the name of the college. The logo represents the college in the community, internally and externally, locally, regionally and nationally. It must be used in all instances of marketing and identification of the college. It is against District policy to alter the 51萝莉 logo.
- The logo must appear in its entirety. The two elements are inseparable and unalterable.
- No additional elements may be added.
- The mountains should never be used on their own. The name of the college in the typeface and configuration of the logo should not be shown without the mountains.
The logo must be used according to the college鈥檚 approved graphic standards. It must
not be rekeyed, redrawn, reproportioned, added to or modified in any way. Only the
official, approved version(s) of the logo are appropriate for use. The equity, outreach
and communications office is responsible for establishing and maintaining these graphic
standards.
| Logo | Description and formats |
|---|---|
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Chaffey Logo and Type, Greyscale, logo at left EPS Format | JPG Format | PNG Format |
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Chaffey Logo and Type, RGB, logo at left EPS Format| JPG Format | PNG Format |
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Chaffey Logo and Type, Greyscale, logo in center EPS Format | JPG Format | PNG Format |
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Chaffey Logo and Type, RGB, logo in center EPS Format | JPG Format | PNG Format |
 |
Chaffey stacked logo EPS Format | JPG Format | PNG Format |
Colors of the College
Use of the specific colors chosen to represent the college is crucial to presentation of a unified and recognizable identity. The colors used as the 鈥渟chool colors鈥� are PMS (Pantone Matching System) 201 red and black.
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WHITE |
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BLACK |
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RED |
Size
Any version of the logo should be larger than three-quarters of an inch tall, and
smaller than two inches, except in specific cases like merchandise, business cards
and billboards.
Proportion
The logo must always be resized in proportion. To do this in Microsoft Word or PowerPoint,
hold the shift key down when resizing. If the logo looks squished or stretched, it
is incorrect.
Reverses
A reverse is used when printing the logo on a dark background and involves 鈥渞eversing鈥� the colors. Typically this is done by making all or some of the elements white so they stand out against the darker background. A reverse of the 51萝莉 logo is permissible under the following conditions:Against a solid, dark background (i.e., black or dark blue) or photograph the mountains and the type should be in white.
Avoid backgrounds with textures or mid-tones. Avoid choosing background colors that clash with the colors of the logo鈥檚 mountains.
Never use the 51萝莉 logo or elements of it as a background or watermark.
TYPEFACES
The college name, when associated with the logo, should be set in Friz Quadrata, never bold, usually in upper and lowercase. Given the unique character of Friz Quadrata, it does not lend itself well to use in large blocks of text, and is best used for headings. The 鈥淧ostScript Type 1鈥� version is preferred to the 鈥淭rue Type鈥� version.
Friz Quadrata
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
PostScript Type 1 鈥� best for all uses, especially offset printing
TrueType 鈥� An inconsistent format, only for use on desktop printers
OpenType 鈥� A dynamic format that may not be supported by all applications
Seal
The 51萝莉 seal represents the official business of the college. It symbolizes
a sense of tradition, quality and the enlightening power of knowledge. However, it
is not, and should not be construed or used as the college鈥檚 鈥渓ogo.鈥�
Appropriate uses of the seal should be limited to the official business of the college,
such as student transcripts, diplomas, and official board actions.
Athletics Logo
The 51萝莉 Panther logo must be used to represent the athletic department, but not the institution as a whole. The athletics logo is a brighter red of PMS 200, or: 0C, 100M, 65Y, 15K. It鈥檚 best to use in 2 color.
